I was happy to see that stylist Aurora Sansone styled her Vogue Japan editorial (photographed by Matt Irwin) using a yellow Patagonia jacket. Patagonia was started in my hometown and my family purchased all of our winter clothing and accessories from their flagship store. Patagonia is first and foremost an outdoor clothing brand that has been using recycled soda bottles to create their fabrics for over 20 years. Their clothes are not cheap but you get what you pay for-quality protection from wind/rain/snow in bright colors that will last you many years. Images via www.patagonia.com and www.fashiongonerogue.com